Can you personalize news? Can you have a news site that can guess what your readers want to see and deliver it? Some would say so. Thoof is attempting to do just that. Thoof lists news from various blog sites (like yours?). Upon entering the front page you see a list of the most recent blog posts from random writers. I’ll admit, they are interesting and well written, which is nice to see. Such a nice change..

Thoof offers no explanation of their personalized news service, leaving you to assume or to join and try and figure it out on your own. But through the wonderment of ‘cookies’, signing up may not even be necessary. The sign up is a simple text form asking for your email address, to which I assume you’ll have to confirm. Then what? I don’t know, I don’t like handing out my email address willy-nilly. I want more. I want to know what I’m getting myself into before the barrage of spam comes.

Handy is their FAQ, however, not as friendly as an ‘About Us’ page. The FAQ explains what they do and why, if you’re interested in reading about a site through a bulleted system. Not I.

To me, this site is like a bit of a mix between Digg and Stumble. Very clever. To make it in today’s blog world you need to be inventive. Or if all else fails, innovative.